There is a new phenomenon that has been troubling me since the jumbo Whole Foods on Park opened up last year, and that is that people go there and drink beer and wine at the beer and wine bar inside the Whole Foods. A similar bar was later installed in the cheese section of my beloved neighborhood Lakewood Whole Foods.
Now, I fully admit that maybe I’m not “the hippest dude on the ranch”. And that maybe I’m not the “coolest cat at the cat college”. And maybe sometimes I can’t “control my bowels and often crap my pants.” Now that last one was hurtful and I am now wondering why you brought that up and if we could even still be friends. Maybe we should spend some time apart until I can figure out where this thing is going.
But one place I won’t be figuring out the future of our relationship is the Beer and Wine Bar at Whole Foods.
I’ve found myself in the Lakewood Whole Foods on a Friday evening a time or two the last few months. And each and every time I am dumbfounded at the number of people drinking at the beer/wine bar in the middle of the store. It’s Friday night, people, go to a real bar
I first became acquainted with the Whole Foods beer/wine bar while I was working in Irvine, CA for a couple of weeks in late 2009. Twelve hour days were the norm during that trip and I would often swing by the Whole Foods in Tustin for dinner. It was the first time I had seen a bar in a grocery store. But even in Tustin, where there’s nothing to do but admire the gigantic concrete blimp hangers, there would only be a couple of people drinking.
But the Lakewood Whole Foods is always hopping. The thing that baffles me is that there are beers on tap that you can get anywhere else. The beers offered are usually not as good or diverse as the beers offered just a mile or two away at The Bottle Shop or The Goodfriend. Is it because they are cheaper?? I know the beers at Whole Foods will run around $4 while the same beer might be $6. But here’s the thing. I would gladly pay $2 extra on a beer in order to not be exposed to harsh grocery store lighting and to not be wedged in between the petchuli based fragrances and the stinky cheeses.
So someone is going to have to clue me in. What’s the allure? What’s the draw? Why would anyone treat a grocery store as a neighborhood bar in neighborhood that has several neighborhood bars?
Please discuss and get back to me.